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Effective Date: October 29, 2025 Our Privacy Promise: We believe your personal information is yours.
Privacy Policy
Effective Date: October 29, 2025
Our Privacy Promise: We believe your personal information is yours. We do not sell your personal data for money. We only share it with trusted partners to run our business, improve our website, and show you relevant products. You always have the right to tell us to stop this sharing.
OptiMA®, Inc. ("OptiMA," "we," "our," "us") operates the website MyWhiteboards.com ("Website"). This Privacy Policy explains our commitment to protecting your personal information and details how we collect, use, and share it when you visit our Website.
This policy is designed to be clear and transparent, giving you the information you need to control your personal data under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) and other applicable state laws.
Table of Contents
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Information We Collect
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How We Use Your Information
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How We Share Your Information
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Your Privacy Rights (For US Residents)
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Your Choices and Controls
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Data Security & Breach Notification
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Third-Party Links
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Children’s Privacy
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Geographic Scope
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Changes to This Policy
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Contact Us
1. Information We Collect
We collect information only as necessary to operate our business and provide you with our products and services.
Personal Information You Provide We collect information you directly provide to us when you make a purchase, create an account, or contact us. This includes:
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First and last name
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Email address
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Phone number
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Billing and shipping address (State, ZIP/Postal Code, City)
Sensitive Personal Information (SPI) We do not collect Sensitive Personal Information (SPI) as defined under California and other state laws, other than limited payment information (e.g., last four digits of a credit card, tokenized payment data) processed exclusively by secure third-party providers for completing your transactions.
Information We Collect Automatically When you visit our Website, we automatically collect certain information from your device and your activity using technologies like cookies, Google Tag Manager, and Google Analytics. The information collected may include:
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IP address
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Browser type and version
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Pages visited and time spent on our Website
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Referring website or source
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Information about your browsing behavior and preferences
2. How We Use Your Information
We use your information for specific, legitimate business purposes:
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Order Fulfillment: To process your orders, facilitate payments, and manage shipping to deliver your products.
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Website Improvement and Security: To provide and improve our Website and services, analyze traffic, and ensure security to prevent fraud using services like Invisible reCAPTCHA.
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Marketing and Advertising: To send you essential transactional emails and, if you choose, to send you marketing communications and display personalized advertisements (retargeting) on platforms like Google Ads, Bing Ads, and Facebook Ads.
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Legal Compliance: To meet our legal or regulatory requirements.
3. How We Share Your Information
We do not sell or rent your personal information for cash. We only share your data with specific third parties for the operational purposes outlined below. We require these third parties to protect your information and use it only for the services they provide to us.
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Service Providers: With vendors who help us operate our Website and business, including payment processors, shipping partners, and customer support.
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Advertising and Analytics Partners (Sharing for Cross-Context Behavioral Advertising): We share data with platforms like Google Ads and Facebook Ads to measure ad performance and provide targeted advertising. We do this to show you products that may genuinely interest you and to help keep our prices competitive.
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Legal and Safety: We may disclose your information if required by law or to protect our rights and safety.
4. Your Privacy Rights (For US Residents)
If you are a resident of a US state that provides comprehensive consumer privacy rights (such as California, Virginia, Colorado, or Connecticut), you have certain rights regarding your personal data.
To exercise any of these rights, please contact us at [email protected] or call 866-366-1500. We will verify your identity before processing your request.
Your rights include:
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Right to Know/Access: You can request to know what personal information we collect, use, and disclose about you.
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Right to Deletion: You can request that we delete any personal information we have collected from you, with some exceptions required by law.
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Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
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Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information (including for cross-context behavioral advertising).
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Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to direct us to limit the use and disclosure of your sensitive personal information to certain purposes.
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Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
5. Your Choices and Controls
Cookies and Tracking We use cookies to provide essential website functions, analyze site performance, and serve relevant advertising. You can manage your cookie preferences through your browser settings to accept, reject, or delete cookies. Please note that disabling essential cookies may affect the functionality of our website.
6. Data Security & Breach Notification
We are committed to the security of your data. We use appropriate technical and organizational measures to protect your personal data from unauthorized access, unlawful processing, or accidental loss.
Data Retention We retain your personal information only for as long as is necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
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We retain your account and order data for as long as your account is active or as needed to meet our legal obligations (e.g., tax and accounting).
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We retain marketing data for up to 24 months after your last interaction with our communications, or until you exercise your right to opt-out or request deletion.